Public Health England launches Government’s first national cervical screening campaign

We are proud supporters of the (Public Health England) PHE’s first ever cervical screening campaign created to encourage more black women to attend their screening appointments so that more lives can be saved. 

Launched on 5th March, PHE’s Cervical Screening Saves Lives’  is a major campaign that sets out to remind women of the importance of attending their cervical screening invitation, and if they’ve missed their last screening, book an appointment at their GP practice at their earliest convenience. 

Over 2500 women are diagnosed with cervical cancer in England each year, and around 690 women die from the disease each day – that’s two deaths every day. It’s estimated that if everyone attended their screening appointments, up to 83% of cervical cancer cases could be prevented. Unfortunately, those attending cervical screening invitations are at a 20-year low, with one in four eligible women (between the ages of 25-64) not attending their test.  

Adeola Olaitan, Consultant Gynecologist, University College London Hospitals NHS Foundation Trustsaid:“Cervical screening is one of the most important things women can do to protect themselves from getting cervical cancer. I strongly feel that it’s crucial that this message gets across to Black women so that they recognise that screening can stop cancer before it starts and save lives.”

PHE are cognizant of the discomfort and apprehension that some women may feel about their cervical test, so this campaign provides practical information on how to make the test more comfortable, and gives assurance to women who may be fearful of finding out they have cancer, that screening is not a test for cancer, but more a test to check cervical health. It’s taking progressive steps to change the narrative of fear/discomfort surrounding cervical screening that will eventually save lives.

At Avlon UK we are committed to empowering black women not only when it comes to their hair, but in all facets of life, particularly matters of health. That is why we are champions of this important campaign by the PHE and will do all that is possible to highlight this crucial message. 

If you’ve received your invitation to attend your cervical screening appointment, then we urge you to book your appointment right away. If you’re concerned that you may have forgotten to attend an appointment in the past, do call up your GP surgery and they’ll be happy to assist you. 

The campaign is also being supported by charities, including Jo’s Cervical Cancer Trust. Activity includes new advertising on TV and other channels, together with the cascade of information through GP surgeries and pharmacies. 


For further information about cervical screening, please search ‘NHS Cervical Screening’ or visit